The 6th Annual Cupcakes for a Cause™ Week was a great success, raising nearly $100,000 for CancerCare for Kids.
Cupcakes for a Cause began in 2004 when CancerCare enlisted a small group of New York City bakeries to bake and sell special cupcakes to support the program. It has since become a week-long event, with over 365 locations participating nationwide in 2009.
Members of the media are encouraged to contact Christina Wyman at (212) 712-8325 or cwyman@cancercare.org for more information about CancerCare, Cupcakes for a Cause, or to arrange interviews with CancerCare staff, our spokesbakeries or a CancerCare for Kids client family.
CancerCare for Kids
CancerCare for Kids is a very distinct program that focuses on a child coping with a cancer diagnosis, either a close loved one or their own. We know from our clinical experience and research that help for children coping with cancer makes a big difference. CancerCare's professionally trained social workers offer counseling, other social services and recreational programs to children and their parents to help them manage this difficult situation and to feel less alone.
2009 Coverage
Campaign spokesperson, Matt Lewis, appeared on the Weekend Today Show in New York on September 20, 2009.
Other coverage of the 2009 Campaign included:
- Parents Magazine
- TODAY Show
- Fox News in Washington, D.C. and Philadelphia, PA
- Martha Stewart Living Radio on Sirius
- Cupcakes Take the Cake Blog
- RedbookMag.com
- Seventeen.com
The Retail Bakers of America (RBA) is a proud supporter of Cupcakes for a Cause™
