E-Cupcakes are the viral component to Cupcakes for a Cause. Everyone can "create" his or her own e-cupcake, complete with icing and candy toppings, and e-mail it to friends, along with a message that for each e-cupcake sent a donation is made by the sponsor to CancerCare.
Opportunities for Virtual E-Cupcake Sponsor
E-Cupcakes is a prominent feature in the Cupcakes campaigns and a key element as we continue to expand Cupcakes for a Cause Week and the online presence of www.cupcakesforacause.org
Benefits include:
- The site can be customized to:
- Increase brand awareness
- Create a branded e-cupcake
- Link back to your website for targeted offers/information
- Heightened awareness of your company in a challenging economy:
- 92% of consumers surveyed have a more positive image of a company that supports a cause they care about*
- 83% of Americans say that companies have a responsibility to help support causes*
*Per the 2007 Cause Evolution Survey from Cone Communications
- Increased PR value to your company:
- Capitalize on the cupcakes craze and the spirit of giving back that is so prevalent among today's youth.
- Associate with an established and reputable non-profit, one of the few of its kind that provides counseling to children coping with a cancer diagnosis.
For more information, please contact:
Christina Wyman
Director of Corporate Relations
cwyman@cancercare.org
(212)712-8325
CancerCare
275 Seventh Avenue, 22nd Floor
New York, NY 10001
